The Internet is causing mass homogenization of human identity, making us all look the same. We use the same tools and social networks, fitting into the same templates, designed by companies to maximize page views and profits (with some notable exceptions like Craigslist). Most online experiences are made, like fast food, to be cheap, easy, and addictive: appealing to our hunger for connection but rarely serving up nourishment. Shrink-wrapped junk food experiences are handed to us for free by social media companies, and we swallow them up eagerly, like kids given buckets of candy with ads on all the wrappers.